Mumbai, India – In a significant move for the automotive industry, Jaguar Land Rover (JLR) has announced plans to enhance its Range Rover production capabilities in India, marking a new chapter in the company’s commitment to the Indian market. The decision is poised to boost local manufacturing, create jobs, and respond to the growing demand for luxury SUVs in the region.
The announcement was made during a press conference held at the company’s state-of-the-art plant in Pune. JLR executives revealed that the production of various models from the iconic Range Rover lineup, including the Range Rover Velar and Range Rover Sport, will officially commence by early 2024. This initiative is part of JLR’s broader strategy to localize production and reduce import costs, thereby making luxury vehicles more accessible to Indian consumers.
Investment and Job Creation
The expansion represents a significant investment of approximately ₹2,000 crore ($241 million) aimed at strengthening the supply chain and enhancing manufacturing capabilities. According to local officials, the project is expected to create over 1,500 jobs directly in the manufacturing plant, with thousands more indirectly through the supply chain and service networks.
“India is one of the fastest-growing luxury car markets in the world, and we are excited to increase our footprint here,” said Rajesh Gupta, Managing Director of JLR India. “By producing our vehicles locally, we can better cater to local tastes and preferences while also supporting the Indian economy.”
Environmental Commitment
In line with global trends towards sustainability, JLR’s expanded manufacturing operations in India will also focus on eco-friendly practices. The new facility aims to incorporate advanced manufacturing techniques and renewable energy sources, reinforcing JLR’s commitment to reducing its carbon footprint.
The company’s ambition aligns with the Indian government’s “Make in India” initiative, which promotes domestic manufacturing and innovation. With luxury SUVs witnessing a surge in popularity among affluent Indian consumers, JLR’s decision is expected to significantly enhance its competitive edge in the market.
Consumer Response and Market Outlook
Industry experts predict that the increased availability of Range Rover models in India will attract more buyers looking for premium and luxury vehicles. According to a recent report by the Society of Indian Automobile Manufacturers (SIAM), the luxury car segment in India is projected to grow by 25% in the next five years.
“Range Rover has a storied legacy and a loyal customer base in India. Local production will not only meet the demand but also offer customization options for Indian consumers,” commented Aditi Mehta, an automotive analyst at Global Insights.
Looking Ahead
As the automotive landscape continues to evolve, JLR’s move to localize Range Rover production in India is expected to pave the way for further investments in the region. With other luxury brands also eyeing Indian markets, competition is set to heat up, benefiting consumers with more choices and innovative offerings.
With the official launch of local production just around the corner, excitement is building among luxury SUV enthusiasts and potential buyers alike. The Range Rover, with its blend of sophistication and performance, promises to redefine the automotive experience for consumers in India.
For more updates on the luxury automotive sector in India, stay tuned.
